Liz on the Web: Digital Strategy from Start to Scale

Liz on the Web: Digital Strategy from Start to Scale

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AI for Entrepreneurs: Part 8 Which AI Model To Use, Decided In 10 Seconds With 3 Questions

The effort dial matters more than the model name.

Aug 20, 2026

There is a dropdown with three or four names in it, and a setting next to it about how hard to think. You picked one once. You have never changed it since.

One of those settings quietly spends your limit on work that never needed it. The other hands you a shallow answer on the decision that mattered most this month. Both feel exactly the same while they …

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